Colors create associations, evoke memories, and influence how we experience a website, a product, or a brand.
Here are seven colors — what they represent, how they can be used, and examples of brands using them.
Blue
Professionalism, reliability, calmness, and security
Usage: Fintech, healthcare, corporate websites
Brands: Facebook, LinkedIn, American Express
Red
Passion, power, excitement, and danger
Usage: Sale banners, "Buy now" buttons, food delivery services, entertainment
Brands: YouTube, Netflix, Coca-Cola
Green
Freshness, balance, eco-friendliness, and growth
Usage: Organic products, wellness, gardening companies, pharmaceuticals
Brands: Spotify, Starbucks, Animal Planet
Yellow
Joy, sunshine, friendliness, and attention
Usage: Children’s products, creative agencies, warning messages, free offers
Brands: IKEA, Snapchat, Post-it
Black
Sophisticated luxury, elegance, seriousness, and strength
Usage: Fashion, premium brands, photography, tech
Brands: Chanel, Apple, Mercedes-Benz
Orange
Warmth, playfulness, youthfulness, and action
Usage: Sports, school supplies, creative industries
Brands: Fanta, Amazon, Harley-Davidson
Purple
Wisdom, imagination, uniqueness, and femininity
Usage: Beauty industry, art, therapy, tech (often with a futuristic focus)
Brands: Yahoo, Yves Saint Laurent, FedEx
Tips!
✌️ Combine
Combining two or more colors can be a great way to stand out. Maybe one primary color and one or more accent colors?
😳 Cultural Differences
Working internationally? Colors can have different emotional meanings in different countries.
It’s worth checking!
👑 Contrast is King
Make sure to have good contrast to improve readability — especially on the web.
Poor contrast between text and background often leads to your website being deprioritized by search engines.
Feeling stuck? Get in touch.
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