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Everyone counts, everyone is needed

That everyone matters and that everyone is needed should be so obvious that it wouldn't even need to be said.

But in a time when selfishness, filtered truths, and a cold social climate too easily creep into our everyday lives, it’s more important than ever that we stand together for the kind of society we long for: a society held together by care, courage, and genuine human warmth.

Every person must be allowed to bloom

Paraiba wokeflower

Imagine if every person were able to fully bloom — with all their qualities, ideas, and little quirks. Then our neighborhoods, workplaces, schools, and meeting places could be transformed into vibrant little gardens of creativity, joy, and insight. When differences are respected and celebrated, the whole always becomes stronger, and the world around us becomes so much richer.

We believe that everything we do and say — and just as much what we choose not to do or say — affects the world around us. Each of us is a unique puzzle piece in the big, diverse, wonderful pattern we call friendship and life. When we place our pieces with care, a picture emerges that holds both security and the potential for seriousness and play.

We stand for diversity, justice, and inclusion

That’s why we stand for diversity, justice, and inclusion. These are values that reflect not only who we strive to be, but also the future we want to shape — a future where every voice is heard and everyone has a place.

So take care of each other — and above all: be proud of exactly who you are. Your presence makes a difference. Your voice matters. Your color belongs in the palette that paints our shared tomorrow.

All the best,
Isabelle and Kjell
Paraiba AB

Don't be anyone else - Be Yourself
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