Logotyp - Paraiba AB

What is this Paraiba?

Picture February 2011. Back home in Sweden the weather is pretty grey and slushy. A tropical wind strokes our pale skin. A cold beer on the table and the waves of the Atlantic are rolling in on the beach, where the fishermen have just landed today’s catch. We’re surrounded by hospitable, friendly people in the state of Paraiba, Brazil. What on Earth are we doing at home?!? Time to make a decision of vital importance. A decision about our future. Time and place couldn’t be better.

Safely back in Sweden, we quit our jobs and form Paraiba AB. Maybe not a giant leap for mankind, but a dizzying and wonderfully exciting step for us. And our journey has only just begun…


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